Sauvé points out that the merger is important to strengthen the streaming service Videoland. Talpa and RTL Nederland are going to invest in Dutch productions in order to stand up to large international media companies that will focus on the Netherlands, such as streaming service HBO and Viaplay, which recently bought the rights of Formula 1 and the darts competition PDC.
Remove advertisers from Google and Facebook
Furthermore, the two intended new partners think they will stand stronger together against Facebook and Google in the battle for advertisers. They hope to attract them with what they call “their beautiful brand palette”. RTL Nederland will include the channels RTL 4, RTL5 and RTL7 and the streaming service Videoland in the merger. Talpa includes SBS6, Veronica, Net5, radio 538 and Sky Radio, among others.
It is also questionable whether the competition authority will simply agree to the merger plans or demand adjustments. Parts, such as television channels, may have to be sold to get approval.
If the merger cannot go ahead, the Netherlands faces a “huge impoverishment of the media landscape”, says De Mol. He does not expect any problems with the approval, however. In the major international changes in the media landscape, the merger of RTL Nederland and Talpa Network is “a drop in the ocean”.
RTL Nederland employs 800 people on a permanent basis, and 1200 at Talpa. It is still unclear whether jobs will be at risk as a result of the merger. There is also no name yet known for the new company to be formed.